Dale Carnegie said that the sweetest sound to a person is the sound of their own name. I know when someone remembers my name I’m impressed that they have taken the time and energy to do so; it adds to my impression of their credibility. One thing is sure: people who discipline themselves to learn and use the names of others in conversation give themselves an edge in dealing with people.

The ability to remember names is often discounted as unimportant, or not worth the time, but I have to agree with Mr. Carengie, remembering people’s names is probably one of the most important skills a leader can develop, particularly for those who understand the importance of relationships. The best way to remember a name is to listen carefully when you hear the name, repeat it back, associate it with something about the person, and use it as often as possible in talking to that person.

Some people avoid this practice because they are embarassed if they forget a name. Don’t worry if you forget, simply apologize for not remembering and ask them again for their name.  People understand about forgetting and respect that you are making an effort to remember their name at all. 

Don’t make excuses about why you can’t do this–just do it!